Client Overview

Our client — a small local shop based in Pune — approached Marketing Era with the goal of increasing footfall and brand visibility in their area. Despite offering quality products, they struggled with limited reach and low customer engagement due to their restricted marketing budget.

Challenges

• Very limited ad budget (below industry average).

• Low brand awareness in the local area.

• No prior experience with online marketing or advertising.

• Needed fast results to boost walk-ins and local inquiries.

Our Approach

To overcome these challenges, the Marketing Era team designed a targeted Facebook Ads campaign focused on:

• Local audience targeting within a 5–10 km radius.

• High-engagement creatives highlighting their key offers and unique selling points.

• Optimized ad scheduling to reach customers during peak shopping hours.

• Continuous monitoring and A/B testing to ensure maximum ROI.

Results

Within just a few weeks, the campaign delivered exceptional outcomes — far beyond expectations for the given budget.
✅ 5x increase in local reach
✅ 3x more walk-ins and inquiries
✅ 80% improvement in engagement rate
✅ High-quality leads generated from nearby customers

The success of this campaign proved that with the right strategy and creative execution, even a small budget can produce big marketing wins.

Conclusion

This project reinforces our belief that smart targeting and creative strategy can outperform high-budget campaigns when executed correctly. At Marketing Era, we specialize in helping small and medium businesses grow through performance-driven digital marketing.