In today’s competitive digital marketplace, generating high-quality leads for high-value products can be challenging—especially with a limited budget. But with the right strategy, precise targeting, and optimized creatives, Facebook Ads can deliver extraordinary results.

This case study highlights how we generated 64 leads in a single day for a product priced at ₹99,000, with an ad spend of only ₹850.

Campaign Overview

Our goal was simple:
➡️ Generate maximum high-intent leads at minimum cost
➡️ Promote a ₹99,000 product
➡️ Deliver ROI within the first phase of the campaign

Despite the tight budget, the campaign achieved exceptional performance.

Campaign Metrics

Here’s a breakdown of the results:

📊 Key Performance Indicators

• Total Leads: 64

• Daily Budget Spent: ₹850

• Confirmed Conversions: 12

• Product Cost: ₹99,000

💰 Cost-Based Metrics

• Cost Per Lead (CPL):
  ₹850 / 64 ≈ ₹13.28 per lead

• Cost Per Conversion (CPC – Cost Per Confirmed Lead):
  ₹850 / 12 ≈ ₹70.83 per conversion

• Click-Through Rate (CTR):
  Estimated based on engagement (if you want, I can calculate exactly once you share clicks)

• Cost Per Click (CPC – Ad Click Metric):
  If you want this too, share total clicks and I’ll add it.

These numbers show extremely efficient use of budget, especially considering the high-ticket price of the product.

What Made This Campaign Successful?

✅ Audience Targeting

We used laser-focused Facebook targeting to reach people with strong purchase intent, resulting in more qualified leads.

✅ Optimized Ad Creatives

Clear messaging + strong visuals + compelling CTAs helped drive high engagement and conversions.

✅ Fast & Simple Lead Form

A frictionless lead form increased submission rate and reduced CPL drastically.

✅ Data-Driven Optimization

Continuous monitoring allowed us to optimize:

• Placement

• Age groups

• Ad frequency

• Interest clusters

This helped maintain low costs while improving quality.

Results That Matter

In just one day, the campaign delivered:

• Strong lead volume

• High-quality conversions

• Super-low CPL

• Excellent ROI potential

Generating 12 conversions for a ₹99,000 product from an ₹850 ad spend demonstrates the unmatched strength of a well-executed Facebook Ads strategy.

Conclusion

This campaign proves that high-ticket items don’t always require high budgets—they require smart marketing.

With skilled targeting, compelling creatives, and continuous optimization, even a low-budget campaign can outperform industry standards and deliver outstanding lead quality.

Ready to grow your business with high-quality leads?

👉 Let’s work together and achieve results like this!